British Car Week is an annual tradition of promoting the British car hobby. It began as a response to columnist Peter Egan's wake-up call titled "Seldom Seen Cars" published in the March 1997 issue of Road & Track Magazine. The later part of May was chosen since it is a time of year when many British car owners begin thinking about preparing their cars for the upcoming driving season. The idea was to promote the British car hobby using the vast resources of the Internet to contact British car enthusiasts wherever possible (email, clubs, blogs, list groups...), and hope they would join forces to help promote all of the many wonderful facets of the hobby. By getting cars onto the roads of communities everywhere possible during the week, it would help increase awareness of these once very popular vehicles, and in turn help keep the hobby and businesses that support our cars flourishing.